University of Roehampton Food Design brief

designbriefroehamptonPart 1

Product to encourage heatlhy eating. Design a healthier option than is already for sale.
Target market is people who lead busy lives and need a quick meal.

Manufactured at low cost and can be reheated.

Design Pentagram Pentagram – marketing, constructional, aesthetics, technical, conceptual

Product analysisMade a chocolate brownie – used sweet potato to replace fatty ingredients.


Costing Costing worked out the batch and then net profit

Did a rating test on texture, taste, odour and appearance.

Nutrition analysisNutrition analysis

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